Business as Orchestra
May 1st, 2008While trying to explain the role of IT consultants to a client, I came up with this analogy:
The relationship of business and Information Technology is like an orchestra: there are three major components: players, instruments, and sheet music.
The players (or musicians) represent the employees of a company (users). The instruments represent hardware (computers, printers, fax machines). The sheet music represents software (Word, Excel, Quickbooks).
Put a bunch of musicians in a room with instruments and sheet music and you might get something that sounds okay - you may also get something horrid. Or you may wind up with something inspired but disorganized, like jazz.
The word orchestra is defined as “a group of players that accompanies action.” If you want your employees to be able to use technology to take *action* then you need the final, and required, component of an orchestra - the conductor.
A conductor is an interesting person. While the real performance is going on, that is, while the orchestra is performing for an audience, he is simply flaying his arms like a madman.
In some sense, a consultant does the same thing. While the business is humming along getting things done, it appears to any casual observer that the consultant is doing little or nothing.
If you watch an orchestra, or any performance, what you *don’t* see is all the “behind the scenes” work - rehearsals, research, practice, and study.
The consultant spends countless unseen hours training, refining, practicing, solving problems, and truly *learning* their craft. A consultant can come into your business and reduce your problem to a paragraph or a sentence - maybe a single word.
You - as a business owner - think that your business is more complicated. You think you’re unlike anyone else, and that unless someone has spent the blood, sweat, and tears that you have building your business, no one can understand you.
Get over yourself.
You’re too close to your own business to know what’s good for you. Someone can summarize your problems, process, or your years of experience in a flash. Your business is not unique.
Getting back to the orchestra - if you want your business to run well, if you want freedom from problems and “poor performance,” you need a good conductor.
While you might think that your business/technology consultant is wildly flayling his arms like a conductor, realize that he has spent thousands of hours rehearsing and studying. He’s trying to get your people, your hardware, and your software to make music for your business. And he can do it better than you can.
As a business owner/manager, your are a spectator of the great orchestra of business. You pay the bucks to support the orchestra, and you reap the pleasures of hearing great music. You do not, however, possess the skills of the conductor. To you, he gets in the way of the music (only visually) but without the conductor you would have no music - only chaos.



