It never ceases to amaze me how many companies will blindly trust most computer vendors.
Big computer service companies are big. By definition, they are averse to change, they are slow to adapt, and they are generally driven by politics and bureaucracy. They will not provide most businesses with highly flexible, insightful, and dynamic value. In other words, they help maintain the status quo.
Big computer service companies have departments: sales, service, and accounting. Management sits on top. Call sales anything you want: customer relations, client advocacy, account management. It’s all sales. Sales people at computer companies know little or nothing about technology. Most of them were selling insurance about six months ago and will be selling cars or going back to school in another six months.
Sales people have one job - to sell things. They are adept at manipulation. They will take an interest in you and your company. They will pander to your fears and your demands and they will dutifully regurgitate everything you say, to both make you feel important and make you think that what they’re proposing is really your idea.
And you - YOU Mr./Ms. manager - fall for it every time.
Every. Single. Time.
Once you bite that hook, the sales person disappears. Sure you have their direct line and their email. You have problems you say? “I’ll route you right over to support,” they say. They don’t understand what they sold you, let alone how it works and even less, how to fix it.
All that stuff is not their job. Their job is to sell you things. If you need help, that’s when you get to experience the other department at most computer service companies: support.
Now here’s pain and torture if I ever saw it. This is a room full of guys in their late twenties to mid thirties. They’re moderately educated but socially, they’re adolescents - or maybe prepubescent teenagers. They probably have major problems with authority and they certainly despise you and your company. After all, THEY compiled their own kernel for their home LINUX machine and anyone who can’t do that shouldn’t be using a computer…
These folks are the same batch of numbskulls that you’ll have the joy of hiring if you think hiring in-house IT staff is in your future. Good luck with that.
So, you have a slick-sales-droid pumping your company full of technology you don’t need (or isn’t adequate) for which you have the pleasure of paying a 40% margin so Scott-the-service-tech can come onsite and be condescending to you while he frowns and gripes at your newly purchased equipment at the rate of $200 per hour - including the time it took Scott to reach your office (and his stop-off to Fantasy Games & Hobby along the way).
Once you decide you’re not paying because the problem reoccurred just as Scotty was walking out the door, you get to deal with the former bail bondsman that is the accounting department. Here’s a guy that will use the words “legal action” in his second sentence. He, too, doesn’t understand a thing about technology, your company, or your problem. He too has one job: get your money.
Been down this road to hell? Of course you have. You thought that your choice to go with Professional Networking and Technology Solutions Professionals was a good one. They showed you lots of pie charts and bar graphs in the presentation. The brought lots of paper. They brought eight people in for that $20,000 proposal. They wore nice suits. And that account manager, boy was she ever sexy! This HAS to be legit.
Here’s how your $20,000 breaks down:
$1,000 - actual cost of labor/taxes/insurance
$2,000 - software
$4,000 - parts/equipment
$8,000 - commissions
the remaining $5,000 is the “agency overhead,” or profit. Management runs a tidy operation at about 25% gross margin. That’s a good take.
You on the other hand got $7,000 worth of value. That’s paying a 185% premium to work with that technology company.
Again, you might like your technology company. They make you feel good. How’s that 185% premium feel, though?
And remember - they are *trained* to make you feel good. Remember, you are in business. You work relationships. You make your customers feel good. And you get sold by technology people all the time.
Just because you *think* you’re getting good service and have the right technology, configured the right way, working the right way for you - doesn’t mean you actually are.
The fix? Get a technology company - not a sales company.
We don’t want to be your friends - just your experts.
www.orbistechnology.com